This post deals with a type of business cards that is being used more and more and is starting to challenge the traditional design – the QR Code business cards. First of all, we have tho answer the question “What is a QR Code?”. Well, a QR Code is a 2 dimensional bar-code that is easily scanned using any modern mobile phone. This code will then be converted (called “dequrified”) into a piece of (interactive) text and/or link and usually, in case of a link, the user will be redirected to that link instantly. This is the long definition. The short one is: Quick Response Code.
The advantages of having a QR Code on your business cards, or any other promotional material for that matter, is: you will make the print interactive (this is one way to make print interact, another one is augmented reality), you will have the ability to track any incoming visitor from your creation and at the same time you will stand out from the crowd as your business card will have a surprising new element.
It is forecasted that smart-phone sales will surpass PC sales in the year 2011-2012 so you should think of helping your clients find you faster with their mobile devices.
