QR (Quick Response) Codes are portals to the mobile web. These two dimensional bar codes are “read” by camera enabled smartphones. Once decoded, they generally redirect the user to a website. Rather than having to send a text message or type in a website address, QR Codes enable the mobile consumer to quickly interact.
The largest benefit of using QR Codes is that organizations who use them, can track the interest of an ad campaign, article of clothing, or real estate listing. This technology tool provides factual data on usage and, unlike other tracking methods, give valuable information to gauge ROI.
